Principles of Marketing is a longtime global leader for introductory marketing courses. Acclaimed authors Philip Kotler, Gary Armstrong and Sridhar Balasubramanian merge core marketing concepts with strategies for creating a loyal customer base.
Principles of Marketing is a longtime global leader for introductory marketing courses. Acclaimed authors Philip Kotler, Gary Armstrong and Sridhar Balasubramanian merge core marketing concepts with strategies for creating a loyal customer base.
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